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Poster 1 Process

  • Writer: Helen
    Helen
  • Mar 24, 2020
  • 2 min read

Updated: Mar 13, 2021


Haiku:

water drip

measuring the silence

between us



I started off my plan for Poster 1 by identifying three words which related to my haiku. Then for each word, I drew out four variations that explored the meaning of the word.


For Poster 1, the requirements were that the shape was geometric, greyscale and had repetition. Along with those, I also took in account of three elements of design from Wucious Wong's Principles of

two-dimensional design:

- Conceptual elements

- Visual elements

- Relational elements




For conceptual elements, I focused on line and plane to create a minimal and flat design as opposed to something more three dimensional with the concept of volume. This was because I didn't want my interpretation to be seen as materialisation.





When it came to the visual elements, the list which I chose to use was:

Shape - Circles and lines

Size - Difference in sizes of the circles

Colour - Greyscale with only black and white

Texture - Solid foreground elements with a fine corrugated texture


While the relational elements were:

Direction - Going downward

Position - Uncentered, emphasis to one side

Space - One layer overlap

Gravity - Pulling the visual elements downward





I created a digital mockup which ended up looking like this:



Although it conveyed the idea of the natural silence with its endless sound waves, the design was overly complicated for a poster in a traditional medium. Also instead of silence, the design gave me the idea of emptiness instead. This was why I decided to revamp my composition by focusing on the idea of balance instead.







I followed the same list for the second attempt, but this time changed my focus in composition. While the previous poster was put together with rule of thirds, this second poster was on hierarchy instead. Symmetry was used as well to further emphasise on the idea of balance.








I decided to recreate this on paper with a marker, but human imperfections prevented me from drawing something as immaculate. Instead of treating this a failure however, I decided to combine the two different versions instead, finding the balance in digital and traditional mediums through mixed media.





I scanned the traditional drawing and altered the levels of the image to create a highly contrasted and crisp image. Taking into account of the triangular shape scene in the combination lines and circles, I decided to combine the two mediums diagonally. That way, both mediums would have equal weight to one another and strengthen the idea of balance in the design.


Final Poster

References

 
 
 

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